What's in this facial cleanser?

Ying: "May I suggest for you to try the new facial cleanser we got? I really like this. It's cooling."

Jack took a look at the yellow tube, and said: "It looks like the one I found for you at Target." He liked the brand Burt's Bees.

Ying: "Yes, try it once and if you don't like it, don't use it again."

Jack: "OK."

While Jack was putting it on his wet face, he said: "It's a little tingling, not really cooling, just tingling." I checked on the ingredients to see what brings the tingling/cooling sensation. I couldn't understand much of the ingredients, there were phrases with aloe something and bees something. A smart consumer always read the labels and check the ingredients. Finally, I found a chemical name: sodium chloride.

"Hmm, sodium chloride is salt, right"? I asked.

"Yes." Jack said, with his eyes closed and massaging his face.

I asked, "hey, why don't they just say salt then?"

"Because it's not food," he said in a nonchalant way.