One time I went shopping at Nordstrom, that is, in the days when I still had time to go shopping. I was riding the escalator down to the main floor, and saw a big advertisement sign hanging off the high ceiling, saying: flawless skin, and next to it a young model showing off her beautiful face.
It caught my attention for a flash of a second. Who didn't want flawless skin? Then I realized it was an advertisement for the Channel cosmetics. So to the cosmetics business, flawless skin means covering the flaws of the skin. For sure some products do a better job than others, and the effectiveness depends on the pricing.
I don't know about you, but to me, it is ironic and a tad manipulative.
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